Article Marketing has been one of the most powerful success secrets of numerous internet gurus and experts. It is often compared to PPC, another popular method of obtaining traffic.
And it seem that article marketing can generate better results than PPC, if it is used and managed in the most effective manner.
In fact, article marketing is a more dynamic, effective and results targeted method, than PPC.
The success of article marketing needs to be coupled with constant application of the appropriate strategy.
The Article Title :
The first few words of the header of your article decide the success of your article marketing campaign. Almost like the ppc ad header. The only dissimilarity is that you have more canvas to express your thoughts & attract the reader’s attention to it.
Make sure that the title of the article is compelling enough and has a generous mix of the key keywords right amongst the first 3-4 words in the article title. Only if the title of the article is one which offers a unique solution that the target audience relates to and needs, will the reader click on it to read the content of your article. Thus almost more than 90 % of your article marketing success depends on the title of the article.
The Body of the Article:
Ensure that the article title is followed by contextual and relevant content which elaborates it further, so as to keep the reader’s interest in the article alive. Make it slick & to the point. Offer really good information, but just enough to capture the reader’s interest.
Giving away too much knowledge right at this stage will defer the reader from moving ahead to your website, the ultimate goal of your article.
The Resource Box :
The Resource box is equally significant as the title of your article, keep the sales pitch absolutely out and away from this crucial point in the conversion stage. In effect, it should be a natural continuation to the content of the article, so that the prospect is compelled to click thru & be guided to the website , which is the sole intent of the article.
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Posted under Article marketing
This post was written by Article Traffic School on February 10, 2009
