Long Tail Marketing… What Does It Mean?

Recently there is a huge stir around the phrase “long tail marketing.” It primarily deals with retailing online and makes some real interesting points you should consider. The concept is by Chris Anderson and you can get his book at Amazon.

But what does it all mean? It means get busy with keywords and content to get all the searches possible to your site. People do search differently so you must consider all keywords that relate to you.

An example is a hobby site. Imagine the “length of the tail” in how many keywords that could be. Everything from backyards to zebras. It’s the length of the tail when all of those keywords are connected that can bring you more business. Think about a big tail on a huge animal, it covers a lot of ground and gets your attention when connected to an alligator! Internet Marketing

So to coin a phrase, “get your tail moving” and leave no rocks unturned. Some search for refrigerators and for some it is an ice box or the fridge. Think about what people name things in other parts of the world that are the same thing in your world.

In keyword research it is easy to spot and grow niches. Low search counts at the top 3 search engines can mean business for you when there is no competition. Use Wordtracker to find out what these less used search engine searches can do for you. So what if there are only 6 searches a month for an item; if you happen to sell that item and no one else does, you want that business. Internet Marketing

The long tail of search phrases will build traffic. You can not count on 80% of your traffic coming from 20% of your top used keywords based on readings at Google. Because competition for highly used words is so big, long tail marketing makes perfect sense.

If you are an Adsense publisher, imagine how many more relative ads you could display on all of those new low competition keyword pages. It is the total searches from all of those less used words that make using them worthwhile.

Create your content with a broader base of keywords to see the effect. Watch your site stats and be amazed at all of the new search terms you’ll be found with. Many will tell you more content or more products would be easy to market.

With search engines today it is all about content and keywords, and Google flat out says so in their webmaster guidelines. Long tail marketing is real easy with search engines. All you have to do is know the words people use. Visit Internet Marketing

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Posted under Article marketing, Internet business

This post was written by Editor on November 11, 2008

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3 Extreme Superb Ways To Earn Extra Income Working From Home!

Do you want to make extra money online? Do you know Best way to make money online is writing articles? If you already submitted some articles but not getting much traffic, you are not doing the right things. Actually, there are 3 ways you can focus on when writing articles:
Method #1 - You should write human focused articles. Provide solid content that add value to your readers, share your experience to solve their problem and forget all about keywords and search engine optimization! Go to the related forum and research the problems and solution, write articles to help solve the problems.

This is the best way to attract e-zine publishers and human visitors. The key is to research your topic on the forum, focus on the problem that most of the members are facing and outline those problems and solutions in your articles. You need to write multiple versions of the same topic with different words and angles; this will give you more chance to show up on the search engine result and getting more people to view your articles!

Method #2 - Write keyword focused articles. If the particular keywords have many view and search, you want to write keyword optimized article to tap into the search engine directly. Your article title, first paragraph, middle paragraph and last paragraph should have the keywords in it, and you want to target the long tailed keyword, don’t go broad!

You will need to build a lot of back links for those competitive keywords in order to rank well on the search engine page #1. Using this method requires more SEO knowledge and work, and the best part is web 2.0 provides just the best way for you to build back links. For better result, you need blog networks to help you build back links! Some good networks such as traffic kahuna and article automation

Method #3 - Write human focused articles with keyword in mind. You want to focus on human readers, but at the same time you naturally embed the major long tail keyword into your article. You should use LSI with theme keywords (for instance, related keywords of Golf would be golf courses, golf game, history of golf, mini golf, golf instruction, golf bags, golf accessories, tiger woods…), you need to write longer article, above 700 words would be better! Furthermore, you also need to create back links to your page, using all those theme keywords as your anchor text. If you do it correctly, this could bring you massive traffic with multiple keywords targeted!

With a combination of these 3 methods, you can have a different level of success, the key is to focus on 1 method and master it before going to the next! Give yourself at least 3 weeks to try on each method before moving on, or you won’t see many results from it!

At the same time, you want to be careful of Make Money Online Scams, promoting scam product will damage your reputation in long run…

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Posted under Article marketing, Internet business, Marketing and advertising

This post was written by Editor on October 17, 2008

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